How to handle your salon expansion

If you listen to the success stories of some of the world’s most prolific hair salon owners, you will discover the surprising fact that they all started out small and they worked almost for free before making a name for themselves. Entrepreneurs who now own glamorous hair salon chains all across the United States and get loyal visits from singers and movie stars got into the business by opening a small salon in their neighborhood and became a household name by constantly improving their quality standards, investing in customer service and increasing loyalty.


Sadly, one of the many reasons why small local hair salons do not become successful businesses is that their managers do not know how to handle day-to-day operations once the salon starts to become famous. The change can be overwhelming and it’s easy to lose track of what really matters when helping a small business evolve.


Technology can be your helping hand


Once your small salon starts building a reputation, the first change you will notice is an increase in the number of appointments. This is where things can become a bit disorganized, so make sure you keep a plan of all your appointments. Otherwise, things will get chaotic very quickly and your staff will have to deal with queues, angry clients and bad reviews. Instead of using a notebook, look for the best salon software and add all your appointments there. This way, you’ll have a clear overview of the week ahead of you and plan accordingly. Don’t forget to set up social media pages to increase business exposure and keep in touch with loyal customers.


Stock up on popular salon products


There more clients you have, the more likely you are to run out of essential hair salon products, such as hairspray, hair masks and hair dye. To prevent your best-selling items from going out of stock, keep track of the inventory by using an online salon app. Not only will you know exactly how many products of each type you have, but you’ll also receive alerts when you are running low on something and need to restock.


Get more staff and invest in their training


One of the biggest mistakes that managers make when starting to expand is keeping the same number of staff members and forcing them to increase the work load in order to increase profit. While this may be an inevitable situation, it’s not one that you should stay into for a long time, because the busier your stylists are, the more likely they are to make mistakes. Although hiring new staff and training them requires an investment, the results are worth it. Consider paying for professional styling classes and once the growth of your salon has become unstoppable, you can even pass on to bigger plans, such as renting a bigger space or possibly even opening a new salon in a key location.